The changes in creative direction that will shape fashion in 2025
Major fashion houses are experiencing a true revolution with recent changes in their creative direction. These movements not only redefine the identity of these brands but also set the trends we'll see in the coming seasons. Let's take a closer look at some of these changes.
Versace: A New Chapter Without Donatella
After decades at the helm of the house founded by her brother Gianni, Donatella Versace has stepped down as creative director. Disagreements with the management of Capri Holdings and declining sales were key factors in her departure. Her contract prevents her from using the Versace name in future projects or designing for other brands. Dario Vitale , who joined Miu Miu, will take over on April 1, with the challenge of revitalizing the brand and adapting it to changing market demands.
Loewe: Jonathan Anderson's Farewell
Jonathan Anderson has announced his departure from Loewe after a decade at the helm. During his tenure, he transformed the brand into a contemporary fashion icon, blending traditional craftsmanship with innovative designs. His legacy includes iconic pieces such as the Puzzle bag and the creation of the Loewe Foundation Craft Prize, which celebrates excellence in craftsmanship. Although his successor has yet to be announced, the industry eagerly awaits the brand's next chapter.
Gucci: The Era of Demna Gvasalia
In a surprising move, Demna Gvasalia has left Balenciaga to become the new creative director of Gucci . Known for his disruptive and avant-garde approach, Gvasalia will bring a fresh and contemporary vision to the Italian house. This appointment marks the beginning of a new era for Gucci, as it seeks to reinvent itself and remain relevant in an ever-evolving market.
Chanel: Matthieu Blazy takes the reins
After seven months without a visible creative director, Chanel has confirmed the hiring of Matthieu Blazy as its new creative director. Blazy, who until recently headed Bottega Veneta, will be responsible for all haute couture, ready-to-wear, and accessories collections. His arrival marks the beginning of a new era for the French house . His first collection for Chanel is expected to be presented at Paris Fashion Week in February 2025.